{"iri":"https://lexicon.financial/business/bls/Personas","label":"Personas","definition":"Representations of a product's target audience(s) based on data, presented as specific details about individuals rather than general descriptions of whole groups, and used to guide design and ensure that users' needs are met.","license":"https://www.usa.gov/government-copyright","source":"bls","source_url":"https://www.bls.gov/bls/glossary.htm"}